Actual for You - Business

Applied Quantum Physics in Business – Part One
Now that’s quite a title for a story about business! What the heck has Quantum Physics to do with the day-to-day challenges of a business? The goals in business are obvious: Having an attractive product or service appealing to a large number of customers at an optimum price allowing an optimum profit! And of course the business must grow, because if you don’t grow you just die, right? That is one of the most basic Marketing rules…standing still means dying or in other words going out of business. So what you need is a vision, a strategy how to get there and an action plan to make your strategy work.What if I can explain to you that there is much more to it, that Quantum Physics indeed plays a crucial role in your business?First of all whatever you do the “Human Dimension” comes into the play. And the human beings being it your employees, your customers or clients, or yourself and your family are deciding in the end how successful your business will become! There is an interaction between you and all

focus on taking care of your personal needs. As we discussed earlier, you are on your own and no one else is going to take care of you. It is all your ballgame now. What type of needs are you responsible for? You are responsible for the obvious things like finding a safe place to live, having food to eat, and paying your bills to keep the lights on. Also, you are now accountable for meeting the needs you have as a functioning human being. There are many aspects to the “Me” Role, but all relate to your role in taking care of yourself.

The “We” Role. In your “We” Role, you are responsible for meeting and maintaining the needs associated with your work life and professional

Creating the Perfect Advertising Headline
My background begins with a degree in advertising, running my own ad agency, followed by 25 years as an advertising consultant for the Yellow Pages. During those 35 years, I believe that I’ve learned a thing or two or three about what makes a successful ad campaign. I even wrote a book about my directory experiences and how to make more effective Yellow Page ads while saving money. But enough about me, this is about you and what you need to do to bring in that consumer.From the title, you have already gathered it starts with the headline. Whether it’s a newspaper, magazine, or Yellow Page ad, the headline is like the ignition of the car. Without one or at least a good working one, nothing happens. The car may stutter or whine, but the end result is wasted time, for both you and the reader. I was always amazed at what my client suggested for headlines in their YP ads. Can you guess what they asked for?Most felt that it should just contain their name. In most cases, they figured that was enough. Now i

When I was growing up I had a large sugar maple outside of my bedroom window. To a young boy, each tree offers the potential to be a natural jungle gym, a lookout post, or a threat to wooden gliders launched from a bedroom window. Each Fall the limbs on this sugar maple would explode in a rolling exhibition of color as the leaves turned from bright yellow through orange to fluorescent red-orange before finally dying away for the season and forming an easy supply of natural confetti for us kids to use in many creative ways.

Our neighbors would stop by our house on their walks and comment on how beautiful the leaves were, especially against the deep blue sky that accompanies a Tennessee autumn, and how of all the trees around our house, that was one they just could not miss. For the rest of the year, however, no one, except for me, paid much attention to the tree. No one stopped on their walks to comment on how cool the shade must be under its dense foliage on a July day, or how in the Spring, the broad branches provided such secure, solid shelter to the nest of robins that made their home there each year. Or how if you really knew what you were doing in the Winter, you could drill a hole in the sunny side of the tree, tap in a small tube, hang a bucket and have the makings of real honest to goodness maple syrup. My sugar maple had many other roles than just producing beautiful leaves in the Fall, but no one seemed to notice. No one noticed but me.

I use this illustration to point out that like my sugar maple, you, too, have other roles than just your work role, even though that is where we have spent most of our time. Your ‘work role’ may be the one that gets the most attention or consumes the most time in your life right now, but that is only a part of the person you are. Lately you may not have had time to think about the other pieces of you and how they are doing, since your first year can consume most of your physical, emotional and mental energy.

But I believe you have three distinct roles in your life, whether you know it or not. It is an individual call for each person about which role will/can/should take precedence in their life, or whether all roles will be treated with equal respect. More difficult still is how to manage each of those roles without detriment to one of the others. As this is still early in your adult life, you may not have a clue regarding what I am talking about, so let me walk you through what I perceive to be our three roles in life.

The three roles I see us all having are:

1. The “Me” Role
2. The “We” Role
3. The “Us” Role

Let’s discuss each in a little more detail.

The “Me” Role. The “Me” Role is the role in which you focus on taking care of your personal needs. As we discussed earlier, you are on your own and no one else is going to take care of you. It is all your ballgame now. What type of needs are you responsible for? You are responsible for the obvious things like finding a safe place to live, having food to eat, and paying your bills to keep the lights on. Also, you are now accountable for meeting the needs you have as a functioning human being. There are many aspects to the “Me” Role, but all relate to your role in taking care of yourself.

The “We” Role. In your “We” Role, you are responsible for meeting and maintaining the needs associated with your work life and professional

Shock in the Workplace
A shocking 80% of Americans all have something in common. Can you guess what that is? They hate their jobs! Imagine this scenario. It’s 6:00 A.M. The alarm clock starts its Incessant buzzing. How many people do you know jump out of bed excited that they are going to work that day? Why should they be happy? Here’s what they face. Their job actually starts with the process of getting ready for work. No pay of course. Personal grooming, eating that important first meal. Locking up and making sure the home front is secure. Dropping the kids off to school or the babysitter. Then the dreaded commute. Have you noticed no one in the other cars is smiling? There are the miles and miles of road construction and all the early morning accidents to contend with. Of course, we might as well throw in the having to stop for gasoline. Nothing like spending $30.00 or $40.00 before work to make your day.Finally, arriving at the workplace, no p

a Tennessee autumn, and how of all the trees around our house, that was one they just could not miss. For the rest of the year, however, no one, except for me, paid much attention to the tree. No one stopped on their walks to comment on how cool the shade must be under its dense foliage on a July day, or how in the Spring, the broad branches provided such secure, solid shelter to the nest of robins that made their home there each year. Or how if you really knew what you were doing in the Winter, you could drill a hole in the sunny side of the tree, tap in a small tube, hang a bucket and have the makings of real honest to goodness maple syrup. My sugar maple had many other roles than just producing beautiful leaves in the Fall, but no one seemed to notice. No one noticed but me.

The three roles I see us all having are:

1. The “Me” Role
2. The “We” Role
3. The “Us” Role

Let’s discuss each in a little more detail.

The “We” Role. In your “We” Role, you are responsible for meeting and maintaining the needs associated with your work life and professional

Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine of anyone with marketing in their blood or communication in their genes. And it produces a strong shiver of disgust from many of my colleagues in the music industry."I don't want my songs to be involved in advertising," they say, forgetting entirely that by wearing branded running shoes, a t-shirt hawking Fender guitars and a baseball cap emblazoned with the Peavey logo, their very lives are involved in advertising. Plus, if they attend an awards show, they happily state the brand and designer names of everything they're wearing.They further ignore the fact that radio itself is a form of advertainment. What gets played has little to do with musical accomplishment or artistic merit, but is directly related to the backing of large corporate distributors. I have been told to budget anywhere from a quarter of a million dollars to $350,000 in promotional costs to obtain national radio play on (the appropriately-named) commercial radio

than just producing beautiful leaves in the Fall, but no one seemed to notice. No one noticed but me.

The three roles I see us all having are:

1. The “Me” Role
2. The “We” Role
3. The “Us” Role

Let’s discuss each in a little more detail.

The “We” Role. In your “We” Role, you are responsible for meeting and maintaining the needs associated with your work life and professional

The Spirit of Giving: Should Your Workplace Adopt a Family This Holiday Season?
The festivities of the holiday season manifest even in the most focused of workplaces. Most workplaces have their own holiday traditions: formal holiday parties, lunchtime cookie swaps, Secret Santa exchanges or all of the above. But for those companies looking for a special way to celebrate the spirit of the season, why not consider adopting a family for the holidays?There are a number of compelling reasons to incorporate the Adopt-a-Family tradition into your workplace's holiday festivities. For one, it's truly a feel-good endeavor. What could be a better way to celebrate the holidays than by assuring that less fortunate children are able to have a wonderful day, too? Beyond that, adopting a family is a great way to build team spirit and solidarity in the workplace and to build your company's reputation for being a community-minded business in the process.Once you make the decision to adopt a family, it's simple to proceed. Many organizations are on the lookout for companies willing to spon

whether you know it or not. It is an individual call for each person about which role will/can/should take precedence in their life, or whether all roles will be treated with equal respect. More difficult still is how to manage each of those roles without detriment to one of the others. As this is still early in your adult life, you may not have a clue regarding what I am talking about, so let me walk you through what I perceive to be our three roles in life.

The three roles I see us all having are:

1. The “Me” Role
2. The “We” Role
3. The “Us” Role

Let’s discuss each in a little more detail.

The “We” Role. In your “We” Role, you are responsible for meeting and maintaining the needs associated with your work life and professional

Renting Furniture As A Practical Option
High prices of furniture and office equipment are the most common obstacles any start up or home-base business face. With the current trend of setting up home businesses, it is still important to maintain a degree of functionality and professional appeal to your home office. After all, clients might want to meet with you at your office and you surely don't want them to see you slump in your kitchen chair. They may not want to close deals on the counter top or the kitchen table. They surely cannot wait until your city office has been fully set-up and furnished. Buying furniture is only a practical option if you intend to keep your business at home forever. But if you're waiting for the set up of your true office and want to keep doing business at home for the meantime you might want to try furniture rentals, furniture leasing, and equipment rentals.There are certain advantages to furniture rentals, furniture leasing, and equipment rentals. First, no large payments. You get to minimize expenditures if you on

The “We” Role. In your “We” Role, you are responsible for meeting and maintaining the needs associated with your work life and professional acquaintances. All jobs vary drastically from person to person. It is difficult to pin down specifics related to this role, but it basically is related to all the time, energy and effort you spend towards doing whatever you do for a living. I called this the “We” Role because all jobs require someone else to get things done. Even a small business person who has no employees needs to partner with the customers to be successful.

I also refer to this role as the “Replaceable Role” for a very specific reason: in your job, like it or not, you are replaceable. Yes, we will miss your smile and your snappy comebacks, but if you leave, another person will fill your seat doing pretty much the same thing you were doing in much the same way. For the majority of us who work for a living, there will always be someone out there who can slide into our role and do it equally well, and sometimes better, than we do. This is true for any one of us, from the CEO on down. CEO’s retire, die, go to prison, etc., but even with those roles, a new person slides into the job, and with a hefty bonus and a hearty share of stock options, they help the company continue on. My job will never have the scale and scope of a CEO, so why do I think my replacement value would be any different? It is not. It is a replaceable role.

The “Us” Role. The “Us” Role deals with meeting and maintaining the needs associated with your personal relationships. In this role, you simply cannot be replaced. You are replaceable at work and in your professional relation-ships but in this role, you are irreplaceable. Only you can be the child that you are to your parents, or your spouse’s husband or wife. Only you can provide these people with the unique presence that is you and you alone.

I call this role the “Us” Role as “Us” implies a level of intimacy that “We” Roles just do not hold. The “Us” Role allows us to like, care for and love who the person is and to know what they are all about. “We” Roles rarely move closer than just a handshake and a hearty smile. In “We” Roles we know faces, but in our “Us” Roles, we know hearts.

Each of these roles has its own place in our lives. In a perfect situation, we would have all the time necessary to devote to each role to ensure a completely satisfying and fulfilling experience for ourselves and those around us. But it is not a perfect world. Our life is measured in limited pockets of time, each with varying starting points, lengths, and end points. Whether we are talking about our age (i.e., twenty-five years old), a life phase (the teenage years), or a specific period of the year (i.e., the Holiday Season), these are specific measurement phrases that when we hear them, we know exactly ho

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Gifts are presented by people to one another and typically represent the giver's feelings for the recipient. Social norms have come to be such that many occasions demand one, including a birthday or a wedding anniversary. Gifting has become a way of life for most people in their personal lives and this trend has extended into the corporate environment, too. With a plethora of gift items available on the market, many companies prefer to opt for gift baskets with a theme. In terms of trends that have recently grown in popularity, Italian corporate gift baskets have become quite popular.

Whether you're a large, limited company falling behind on your bills, or the sole trader of a small business that hasn't paid themselves in months, there is one common ground which they both share.

Investors, like the rest of us, have different tastes. One investor may love a concept and/or business plan while the next may hate both. It is important to understand this as business plans are working documents and are always undergoing iterations.

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