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Actual for You - Can Your Website Do This?
The identity statement should allow anyone to understand or recognize your business as you would like them to. Taking this one step further, it should also answer the question – Who Cares? … If you are having trouble with your identity statement, ask your spouse, friend or colleague to tell you what they perceive your business to be. This may help you assess if you have been clear in your description of what you do. (Taken from “The Ultimate Guide to Creating a Thriving Business”, Yvonne Weld, 2007
* A special report
* A list of tips
* An assessment or quiz
* An e-course in several parts (e-mail course sent by auto-responder)
* An audio e-course
Please don’t use text on your website that says something like: “Subscribe for Tips” - that won’t cut it. Be specific, what kind of tips do you provide and what are the benefits of the information.
Make it clear that
Jeans are comfy, unfussy and display tons of attitudes. But do you know what goes in to making that wonderful pair? It is denim fabric which snugly fits as jeans to withstand the rigors of day and night, for you!Over 50 percent of denim production is based in Asia with China, India, Turkey, Pakistan and Bangladesh leading in that order. Have huge domestic markets, China and India have easily displaced the USA, once a leader of this category of textiles.Even as trade agreements are bein
A website that is nothing more than an electronic brochure is not going to help you attract more clients and be more profitable.
Did you know that the first time someone visits your website that it is most likely the last time they will visit?
If most people never return after the initial visit, this means that you usually only have one chance to make a connection and provide visitors with information they want. So how do you make this connection?
It’s been said there are only two reasons to have a website:
1. To capture someone’s contact information (name and e-mail) so you can keep in touch with them, provide value, and build a relationship
2. To sell something
Of course it is best if your website does both: captures visitor’s information and sells something. But if you don’t have something to sell on your website, at the very minimum, your website needs be designed to capture visitor’s information.
Think about it, what’s the point of having a website if it doesn’t do at least one of these two things? Are you hoping that someone will take the time and effort to call you or e-mail you to find out more? They might, and chances are they won’t. Most people like to have some preliminary information before they are willing to make direct contact.
So why should anyone give you their contact details? It used to be that you simply had to offer a newsletter and people would sign up. Times have changed, these days you must provide something of real value in exchange for a person’s contact information.
In order to get, you need to give first. If you offer your visitors helpful information they can use, they are more likely to share their name and e-mail address with you.
What kind of valuable information can you offer to your prospective clients at no cost to them? Think about things like:
* A special report
* A list of tips
* An assessment or quiz
* An e-course in several parts (e-mail course sent by auto-responder)
* An audio e-course
Please don’t use text on your website that says something like: “Subscribe for Tips” - that won’t cut it. Be specific, what kind of tips do you provide and what are the benefits of the information.
Make it clear that
Strong leaders understand that to successfully lead others they must first be able to successfully lead their own lives. Being the leader of your life takes the following: self-awareness, humility, maturity, self-confidence, and objectivity. It also takes the ability to receive criticism from others and accept that you may not always be right or may not always have the best answer. Most of all there must be an openness to learn and change.Here are seven things you can focus on to lead you
If most people never return after the initial visit, this means that you usually only have one chance to make a connection and provide visitors with information they want. So how do you make this connection?
It’s been said there are only two reasons to have a website:
1. To capture someone’s contact information (name and e-mail) so you can keep in touch with them, provide value, and build a relationship
2. To sell something
Of course it is best if your website does both: captures visitor’s information and sells something. But if you don’t have something to sell on your website, at the very minimum, your website needs be designed to capture visitor’s information.
Think about it, what’s the point of having a website if it doesn’t do at least one of these two things? Are you hoping that someone will take the time and effort to call you or e-mail you to find out more? They might, and chances are they won’t. Most people like to have some preliminary information before they are willing to make direct contact.
So why should anyone give you their contact details? It used to be that you simply had to offer a newsletter and people would sign up. Times have changed, these days you must provide something of real value in exchange for a person’s contact information.
In order to get, you need to give first. If you offer your visitors helpful information they can use, they are more likely to share their name and e-mail address with you.
What kind of valuable information can you offer to your prospective clients at no cost to them? Think about things like:
* A special report
* A list of tips
* An assessment or quiz
* An e-course in several parts (e-mail course sent by auto-responder)
* An audio e-course
Please don’t use text on your website that says something like: “Subscribe for Tips” - that won’t cut it. Be specific, what kind of tips do you provide and what are the benefits of the information.
Make it clear that
What motivates somebody to set up a small business?You are often on your own, lacking a lot of start up money in hand, without the full set of skills to build your business and most often without sufficient experience of the competitive market you are getting ready to jump into.Regardless of all these barriers to launching a small business we still in confident, if not foolhardy, fashion.It is the basic desire of what we want that drives our inner-direction. If the basic desire
Think about it, what’s the point of having a website if it doesn’t do at least one of these two things? Are you hoping that someone will take the time and effort to call you or e-mail you to find out more? They might, and chances are they won’t. Most people like to have some preliminary information before they are willing to make direct contact.
So why should anyone give you their contact details? It used to be that you simply had to offer a newsletter and people would sign up. Times have changed, these days you must provide something of real value in exchange for a person’s contact information.
In order to get, you need to give first. If you offer your visitors helpful information they can use, they are more likely to share their name and e-mail address with you.
What kind of valuable information can you offer to your prospective clients at no cost to them? Think about things like:
* A special report
* A list of tips
* An assessment or quiz
* An e-course in several parts (e-mail course sent by auto-responder)
* An audio e-course
Please don’t use text on your website that says something like: “Subscribe for Tips” - that won’t cut it. Be specific, what kind of tips do you provide and what are the benefits of the information.
Make it clear that
Many a guru has opined on the keys to business success. While everyone has an opinion, I am going to focus on a more practical step you can take that will make a big difference.So, what is this magical step? It is to find a good accountant. Not exactly what you were expecting, eh? Well, it is true. A good accountant can save you a ton of money. A decent accountant can save you a bit of money. Not having any accountant can end up costing you a bundle.So, what is a “good” accountant? To
So why should anyone give you their contact details? It used to be that you simply had to offer a newsletter and people would sign up. Times have changed, these days you must provide something of real value in exchange for a person’s contact information.
In order to get, you need to give first. If you offer your visitors helpful information they can use, they are more likely to share their name and e-mail address with you.
What kind of valuable information can you offer to your prospective clients at no cost to them? Think about things like:
* A special report
* A list of tips
* An assessment or quiz
* An e-course in several parts (e-mail course sent by auto-responder)
* An audio e-course
Please don’t use text on your website that says something like: “Subscribe for Tips” - that won’t cut it. Be specific, what kind of tips do you provide and what are the benefits of the information.
Make it clear that
Global Communications feels the pressures of the industries with trying to keep up with its competitors and watching its stock prices fall. Yet the stockholders are giving them a lot of pressure to correct the problem. They need to offer better services than what their competitors are providing to their customers. This paper will discuss the background, the problem, the end goals, alternative solutions, risk assessment, the optimal solution, and lastly the implementation plan.Situation Bac
* A special report
* A list of tips
* An assessment or quiz
* An e-course in several parts (e-mail course sent by auto-responder)
* An audio e-course
Please don’t use text on your website that says something like: “Subscribe for Tips” - that won’t cut it. Be specific, what kind of tips do you provide and what are the benefits of the information.
Make it clear that people who subscribe will get your special offer plus additional information like a weekly or monthly ezine full of substantial resources.
The copy for the offer needs to grab attention and be visible on your website without having to scroll down to see it). The top left or right of your homepage is a great spot for this.
Your system needs to be completely automated so that if someone requests what you offer - they receive it immediately by auto-responder. Automation allows you to connect with prospective clients at all times including when you are asleep or away on vacation.
There are several good options available, two that are quite popular are www.aweber.com and www.1shoppingcart.com (what I use). You can find additional options by searching the internet. The great news is that once you set it up, you don’t have to be involved in the process at all.
Ready to change your website and make it really work for your business? To get started, decide what your compelling offer will be. Once you create it, select a service that will allow you to capture visitor information. Ask your webmaster to set it up for you on your homepage (or do it yourself if you’re technically savvy).
Once everything is in place, start promoting your fabulous offer like crazy. By doing this, your website will allow you to create an ongoing connection with your prospective clients and help you grow your business!
© Stephanie Ward, 2007
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