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  • Actual for You - Are You Dramatically Different?

    Cut Down On Business Paperwork With HR Workflow Management Software
    At its simplest definition, workflow is the movement of documents and/or tasks through a work process, and for many people, the idea of Human Resources and workflow in business involves the improvement of processing paperwork. Workflow is the operational aspect of a work procedure: how tasks are structured, who performs them, how they are synchronised, how tasks are tracked; the tasks involved in determining workflow are numerous and can have a serious impact on a business' productivity. The most common HR processes include appraisals, new starters, mater
    ably the best way to find your own dramatic difference is to look at what your competitors are doing - and do the opposite! And the easiest way to do the opposite is to look at OTHER industries to see what they do differently than you do - THEN find a way to use their difference in your own business.

    If you paint houses - copy the service ideas behind cleaning companies, window cleaners, tree trimmers.

    If you run an accounting firm - copy the service ideas behind printing companies, marketing consultants, house painters, car detailers.

    If you run an information product business - copy the service ideas behind luxury property rentals, artists, paving companies, fence builders, moving companies or pizza delivery companies.

    YES - these are completely off-the-wall, unbelievably abstract ideas. That's the point!

    F

    Golf Course Designers - How to Choose an Architect to Design Your Golf Course
    This article is an excerpt from an interview with golf course architect Kevin Norby.What are the most important considerations for a developer when choosing a golf course designer? Knowledge and experience. As an owner, you want to make sure you're working with someone who can guide you through the project approval process and provide some assurance that, when complete, the project will be successful. In particular, it is important that the client determine who they are building the golf
    One of the best books you will ever discover to help you grow your business is Doug Hall's 'Jump Start Your Business Brain'. It is an underground classic that is absolutely wonderful advice - it is the book that helped me break free of mediocrity into a life I absolutely love.

    One of his biggest points in the book is how you can create a company that is *dramatically different* than any, and every, competitor in your marketplace.

    It doesn't sound easy at first.

    Honestly, how many hairdressers or dry cleaners or grocery stores are there in your city that are DRAMATICALLY different?

    Few and far between.

    In fact, it appears to me that most business owners lose all sense of creativity when they start their business.

    The typical process they go through?

    Look at what all their competitors do, where they advertise, the types of advertisements they run, the marketing materials they use, the web sites they have... and then they COPY everyone else.

    Open your yellow pages for proof... in house painting or carpet cleaning... what is DRAMATICALLY different? Or any section for that matter.

    How do you create a dramatic difference in your business? And why should this be considered important?

    First, having a dramatic difference gives you a 353% better chance of succeeding (based on thousands of business success stories being ran through a computer model Doug Hall invented). That alone should be enough.

    So - tripling your odds of making your business the leader in your industry is all you need to know at this point.

    NOTE: 80% of copycats end up failing in their business - so this is very important.

    Now, let's get into how to create your own dramatic difference.

    1) List out all your biggest benefits you provide right now. If you struggle with this - list out all your features on the left side of the page then the benefit of that on the right.

    2) List out your competitors biggest benefits as well - same method.

    3) Cross out the benefits on your list that are the same as your competitors.

    (great service is not a benefit - everyone says that - unless you do something different with your service offerings)

    4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)

    5) Can you create a dramatic difference from this so far?

    6) Can you answer - ' is the first to offer _________ in this industry' or 'What makes different is that we are the only company out there that offers _________'?

    Write out 6 answers to each of those.

    Does it SHINE? Or does it suck?

    If your statement doesn't leap off the page as a big breakthrough - keep working on it. What difference could make your business 10 TIMES greater than all your competitors?

    With so many daily distractions in front of your potential customers - you have to create a MASSIVE difference in their eyes.

    What would make them stop everything they are doing to visit your store, read your ad, or answer your letter to them?

    Find a way to become dramatically different and you will succeed. Probably the best way to find your own dramatic difference is to look at what your competitors are doing - and do the opposite! And the easiest way to do the opposite is to look at OTHER industries to see what they do differently than you do - THEN find a way to use their difference in your own business.

    If you paint houses - copy the service ideas behind cleaning companies, window cleaners, tree trimmers.

    If you run an accounting firm - copy the service ideas behind printing companies, marketing consultants, house painters, car detailers.

    If you run an information product business - copy the service ideas behind luxury property rentals, artists, paving companies, fence builders, moving companies or pizza delivery companies.

    YES - these are completely off-the-wall, unbelievably abstract ideas. That's the point!

    Fi

    Investment Recovery and Surplus Asset Sales - the Overlooked Opportunity
    Corporate Investment Recovery ProgramsEvery business eventually has items they no longer need. For some businesses this may be machine tools, processing lines, and even complete plants, while for others it’s overstocked inventory, end of life products, computers or vehicles. Most everything that flows through the billion dollar purchasing channels and supply chains of the world will some day be discarded or sold. In some situations these items may be relatively new and still in original packaging or recently installed, wh
    advertise, the types of advertisements they run, the marketing materials they use, the web sites they have... and then they COPY everyone else.

    Open your yellow pages for proof... in house painting or carpet cleaning... what is DRAMATICALLY different? Or any section for that matter.

    How do you create a dramatic difference in your business? And why should this be considered important?

    First, having a dramatic difference gives you a 353% better chance of succeeding (based on thousands of business success stories being ran through a computer model Doug Hall invented). That alone should be enough.

    So - tripling your odds of making your business the leader in your industry is all you need to know at this point.

    NOTE: 80% of copycats end up failing in their business - so this is very important.

    Now, let's get into how to create your own dramatic difference.

    1) List out all your biggest benefits you provide right now. If you struggle with this - list out all your features on the left side of the page then the benefit of that on the right.

    2) List out your competitors biggest benefits as well - same method.

    3) Cross out the benefits on your list that are the same as your competitors.

    (great service is not a benefit - everyone says that - unless you do something different with your service offerings)

    4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)

    5) Can you create a dramatic difference from this so far?

    6) Can you answer - ' is the first to offer _________ in this industry' or 'What makes different is that we are the only company out there that offers _________'?

    Write out 6 answers to each of those.

    Does it SHINE? Or does it suck?

    If your statement doesn't leap off the page as a big breakthrough - keep working on it. What difference could make your business 10 TIMES greater than all your competitors?

    With so many daily distractions in front of your potential customers - you have to create a MASSIVE difference in their eyes.

    What would make them stop everything they are doing to visit your store, read your ad, or answer your letter to them?

    Find a way to become dramatically different and you will succeed. Probably the best way to find your own dramatic difference is to look at what your competitors are doing - and do the opposite! And the easiest way to do the opposite is to look at OTHER industries to see what they do differently than you do - THEN find a way to use their difference in your own business.

    If you paint houses - copy the service ideas behind cleaning companies, window cleaners, tree trimmers.

    If you run an accounting firm - copy the service ideas behind printing companies, marketing consultants, house painters, car detailers.

    If you run an information product business - copy the service ideas behind luxury property rentals, artists, paving companies, fence builders, moving companies or pizza delivery companies.

    YES - these are completely off-the-wall, unbelievably abstract ideas. That's the point!

    F

    The Advantage of Using Teams for Residential Cleaning
    Many residential cleaning companies start out as a one-person operation. But as your cleaning company grows and you add employees you will soon face the problem of whether you should send in a single person to clean a home or if you should send in a team. Some cleaners may prefer to work alone, but is that in the best interest of your cleaning company?A single cleaner does all the tasks and does not have to negotiate with anyone about who will do what task or how things will get done. One person can generally clean two to three houses a day - but t
    into how to create your own dramatic difference.

    1) List out all your biggest benefits you provide right now. If you struggle with this - list out all your features on the left side of the page then the benefit of that on the right.

    2) List out your competitors biggest benefits as well - same method.

    3) Cross out the benefits on your list that are the same as your competitors.

    (great service is not a benefit - everyone says that - unless you do something different with your service offerings)

    4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)

    5) Can you create a dramatic difference from this so far?

    6) Can you answer - ' is the first to offer _________ in this industry' or 'What makes different is that we are the only company out there that offers _________'?

    Write out 6 answers to each of those.

    Does it SHINE? Or does it suck?

    If your statement doesn't leap off the page as a big breakthrough - keep working on it. What difference could make your business 10 TIMES greater than all your competitors?

    With so many daily distractions in front of your potential customers - you have to create a MASSIVE difference in their eyes.

    What would make them stop everything they are doing to visit your store, read your ad, or answer your letter to them?

    Find a way to become dramatically different and you will succeed. Probably the best way to find your own dramatic difference is to look at what your competitors are doing - and do the opposite! And the easiest way to do the opposite is to look at OTHER industries to see what they do differently than you do - THEN find a way to use their difference in your own business.

    If you paint houses - copy the service ideas behind cleaning companies, window cleaners, tree trimmers.

    If you run an accounting firm - copy the service ideas behind printing companies, marketing consultants, house painters, car detailers.

    If you run an information product business - copy the service ideas behind luxury property rentals, artists, paving companies, fence builders, moving companies or pizza delivery companies.

    YES - these are completely off-the-wall, unbelievably abstract ideas. That's the point!

    F

    Primary Requisites For A Successful Home Business
    Running a home business has always interested people especially mothers and the home bound. However starting the business is not a game. It does not involve simply setting up your computer and beginning. People are often deterred from venturing further, when they become aware of some of the complexities included with regards to taxation, insurance and others.The primary ploy is to get rid of home-office related expenditure. This is a smart move but will require undertaking certain steps. You will have to use the office space solely for your busines
    Can you create a dramatic difference from this so far?

    6) Can you answer - ' is the first to offer _________ in this industry' or 'What makes different is that we are the only company out there that offers _________'?

    Write out 6 answers to each of those.

    Does it SHINE? Or does it suck?

    If your statement doesn't leap off the page as a big breakthrough - keep working on it. What difference could make your business 10 TIMES greater than all your competitors?

    With so many daily distractions in front of your potential customers - you have to create a MASSIVE difference in their eyes.

    What would make them stop everything they are doing to visit your store, read your ad, or answer your letter to them?

    Find a way to become dramatically different and you will succeed. Probably the best way to find your own dramatic difference is to look at what your competitors are doing - and do the opposite! And the easiest way to do the opposite is to look at OTHER industries to see what they do differently than you do - THEN find a way to use their difference in your own business.

    If you paint houses - copy the service ideas behind cleaning companies, window cleaners, tree trimmers.

    If you run an accounting firm - copy the service ideas behind printing companies, marketing consultants, house painters, car detailers.

    If you run an information product business - copy the service ideas behind luxury property rentals, artists, paving companies, fence builders, moving companies or pizza delivery companies.

    YES - these are completely off-the-wall, unbelievably abstract ideas. That's the point!

    F

    Blogging 101 - How To Build Your Personal Brand Through Blog Comments
    In today’s online world, if we do not show up in the search engines when some one searches for our name, then we don’t exist.There are many strategies we can use to ensure that we are “virtually visible” and one of the most effective and low cost strategies for building your personal brand online is the authoring of your own business blog.But what if you do not have a business blog yourself? How can you use business blogging as a strategy to build your personal brand online?Well, have you noticed that most business blogs invite commen
    ably the best way to find your own dramatic difference is to look at what your competitors are doing - and do the opposite! And the easiest way to do the opposite is to look at OTHER industries to see what they do differently than you do - THEN find a way to use their difference in your own business.

    If you paint houses - copy the service ideas behind cleaning companies, window cleaners, tree trimmers.

    If you run an accounting firm - copy the service ideas behind printing companies, marketing consultants, house painters, car detailers.

    If you run an information product business - copy the service ideas behind luxury property rentals, artists, paving companies, fence builders, moving companies or pizza delivery companies.

    YES - these are completely off-the-wall, unbelievably abstract ideas. That's the point!

    Find out what works best in other industries (stands out as the most bizarre way to do business in your own industry) - and copy that idea. Try it out for a few months and see how people respond.

    You will be pleasantly surprised.

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